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The Serdika Center opened in early 2010 and is the biggest mall in Sofia. Much like other city malls, Serdika is home to multiple international brand stores and boutiques. Its vast space is packed with all manner of shops, selling clothing, beauty products, accessories, and more.
Since the end of communist rule, Sofia has blossomed into a shopper’s paradise. If you are looking for high-end designer boutiques or simple pleasures at the local market, Sofia is guaranteed to satisfy your shopping needs. Vitosha Boulevard and Graf Ignatiev are Sofia’s main shopping areas where you will find the familiar line up of international high street fashion chains. For one-off originals, Shipka, Oborishte and San Stefano Street, near the Alexander Nevski Cathedral are thronging with small boutiques. The covered market on Ekzarh Yosif Street is the place to pick up excellent Bulgarian food.